"What is Akshaya Trithiyai ?", asked Suchi on Radio Mirchi 98.3 FM today. This was the SMS Poll Question on her programme "Hello Chennai".
Choices :
a. Akshay Kumar's bday
b. A day to "thiruthu"-fy("Thiruthu", Tamil for "Correct") Akshay Kumar's mistakes
c. None of the above(I dont care, just gimme the prize)
My answer : an occasion for people to engage in a mass hysterical act of buying gold in the fervent hope that they will continue to get wealth throughout the year to follow.
Traditionally, it was believed that if a person performed a good deed on this day, he/she would be rewarded multi-fold. The usual practise was to give food and clothing to the needy. Gradually, people began to believe that any deed(especially, buying gold for oneself) would be rewarded multi-fold ! The jewellery companies were quick to catch on to this practise, with the result that this day witnesses people indulge in a frenzied shopping for gold.
This year, elaborate traffic arrangements have been made in and around T.Nagar(where most of the jewellery shops are) so that people will not be inconvenienced in their efforts to "acquire wealth". Most jewellery outlets in this area are open from 6:30am to 10:00pm today !
Most jewellery outlets allowed people to book jewellery a week in advance and collect it today ! No mess, no fuss !
Quite a few Indians have joined the billionaires club in recent years. Reasons: Entrepreneurial skills ? Booming Indian Economy ? Or buying gold during Akshaya Trithiyai ? You decide.
As for me, I am going to step out and buy that gold ring that I reserved during last year's Akshaya Thrithiyai.